The New Format of Interior Exhibitions

BATIMAT RUSSIA & GLOBAL DESIGN change the form of presentation for manufacturing companies, as well as the way goods and services in the industry are marketed

In early March, we witnessed the transformation of the famous BATIMAT RUSSIA interior exhibition into a new exhibition format entitled Global Design.

The organizers of Batimat Russia & Global Design reinterpreted the values that manufacturers, suppliers and consumers want to receive from participating in exhibitions. The classic B2B exhibitions did not pay attention to the end customers that in fact make up the key element in development of the modern market. The shift in focus to the needs of end consumers has led to a holistic understanding of the real challenges, which construction and interior exhibitions are facing.

“HoReCa Design Quarter (Hotel, Residence, Café)” or Hotel of the Future at BATIMAT RUSSIA 2020

Another interesting and large-scale section of the exhibition was the Hotel & Residence & Café Design Area – cool, creative, sensitive to current trends in the HoReCa segment. Visitors to the exhibition could not only see, but also check by themselves the unique design solutions created by famous and young architects and designers. Within the exhibition, a hotel complex was presented, attracting with color, forms and energy, with a separate entrance, lounge areas, a bar, a library, apartments, rooms of various categories, a patio and a golf club. The visual impressions of the conceptual spaces shown were reinforced by sound and light installations. Everything presented at the design booths was filled with deep meaning and thought out in detail.

30 concepts of public interiors were presented, featuring precise proportions, elegance, technology, tactile and visual sense of comfort. In addition to vivid emotional images, architects and designers presented premiere collections of furniture and decor items created in partnership with Russian and foreign manufacturers.