Interior. Design. Construction
Innovative interior exhibition format
Moscow, 2021
Learn more about Global Design




Retail Strategy Forum 2018

Retail Strategy Forum 2018

On April 5, 2018 the BATIMAT RUSSIA 2018 Construction and Interior Exhibition will host III Retail Strategy Forum, annual meeting devoted to relevant trends and challenges on the Russian market of construction retail.

The event will be attended by CEOs of Russian and international DIY-chains, major Moscow and regional distributors of goods for repair and construction. The agenda contains two parts: the first part is discussion; the experts will review the general challenges facing the market competitors. The second part will include thematic sessions. The representatives of leading companies in industry will share their experience with the Forum guests.

Forum Agenda

1. 10:30 - 12:30 Round-Table Discussion: The Turning Point in Retail. Who will remain on the DIY market


Philipp Muzho, Marketing Director of Leroy Merlin

Igor Kolynin, Marketing Director of Petrovich

Boris Sidorov, Marketing Director of Kashirsky Dvor

Boris Ovchinnikov, a partner of Data Insight


  1. The DIY Market Prospects As Viewed By Leroy Merlin, Petrovich. New Shops, Innovative Approaches, Technological Know-How.
  2. When Will Construction Hypermarkets Disappear? New Formats on the DIY Market.
  3. The Chains That Retailers Prefer: Leaders, Online & Offline.
  4. Everybody Dies But Me: Who will Survive Under the Shadow of Market Giants?
  5. Sell-it-yourself: Why Do Manufacturers Develop Their Own Retail Chains?
2. 14:30 - 16:30 Sessions with Experts

Maxim Demidov, Merchandizing Director of Leroy Merlin; The Presentation of the New Format Shop by the Example of Leroy Merlin Kaliningrad, Russia

Oleg Izvarin, Construction Materials Procurement Department Chief of Petrovich; The Way the Russian Leading Construction Chain Selects Their Products and Suppliers

Boris Sidorov, Marketing Director of Kashirsky Dvor; DIY Co-Trading

Yekatrina kolina, a partner of IndexBox Russia; The Structural Changes on the Russian Finishing Materials Retail Market