An interview with Olga Lyakaeva, senior marketing manager, A.S. & Palitra LLC.
BATIMAT RUSSIA: A.S. & Palitra offers new collections every year, what’s new in 2018?
Olga Lyakaeva: A.S. & Palitra is a modern Russian-German wallpaper manufacturer. We’ve made sustainable progress during six years and release hundreds of new designs each year. 2018 was not an exception: we’ve got off the mark and expect to produce more than 800 new product items. In the beginning of April we presented two new collections — The Russian Classics and Around the World. They include over 150 product items of different styles and colours. The first collection was inspired with unsurpassed masterpieces of Russian classics. The wallpaper canvases are filled with the designers’ passion for Russian literature. The second collection — Around the World — is filled with natural allure and local charm of different countries of the world. The new collections offer plenty of decor, texture, and original design solutions. Our skilled professionals refine and renew the collections that combine such popular styles as classics, floristics, geometry, themed wallpaper for kitchen and bathroom.
BATIMAT RUSSIA: How do you manage to maintain competitive edge?
Olga Lyakaeva: A.S. & Palitra is constantly expanding the dealership network and discovering new markets, but we also keep improving quality of our wallpaper. Ambitious design ideas are brought to life due to up-to-date manufacturing controlled by technical experts who go through careful selection. Laboratory studies have shown that articles manufactured by A.S. & Palitra meet the Unified Sanitary Epidemiological and Hygienic Requirements of the Customs Union, as well as the Technical Regulations of the Eurasian Economic Union. We use high-quality materials from Germany, Belgium, Sweden, Finland in order to gain consistent quality of our wallpaper. Our creative and emotional design solutions will help accentuate the interior individuality.
BATIMAT RUSSIA: Which benefits do you get participating in professional exhibitions?
Olga Lyakaeva: Exhibitions help us find partners and discover new business markets. We believe that BATIMAT RUSSIA 2019 will help us support and promote our market positions due to our new unique collections, as well as obtain lots of business contacts.