LASSELSBERGER company traditionally took part in BATIMAT RUSSIA – the largest event for the ceramics industry, which was held in Moscow from March 12 to March 15 of this year at the Crocus Expo IEC. At the very beginning of the construction season, new technologies were set to show, as well as modern materials, in particular ceramic tiles and porcelain tiles.
For the past 5 years, LASSELSBERGER has presented new LB-CERAMICS collections at the exhibition. “BATIMAT RUSSIA for us is a proven, understandable and convenient platform, visited both by our customers, partners and our competitors. In addition, it is always nice to receive feedback on the products presented, which this year we showed along with the furniture in the so-called showrooms. These are ready-made stylistic solutions – bathrooms, hallways, kitchens, living rooms, where ceramic tiles and porcelain tiles can be used both as floor and wall tiles,” says marketing director Vitaly Malenko. “Four days of the exhibition allowed us to present a selection of new products and fix plans for the near future with our partners from Kaliningrad to Vladivostok. In addition, BATIMAT RUSSIA is an opportunity to discuss topical issues of the industry with our suppliers and to monitor the presentation of products at competitors' sites.”
LASSELSBERGER company once again demonstrated interesting stylistic solutions and readiness to adapt to the needs of customers. At BATIMAT RUSSIA 2019, the company presented new products using carving ink, graniglia, and other effects applied with digital technologies. The premiere series were presented both in the collections of tiles, and in porcelain stoneware.