In the competition for the best stand project announced by the organizers of BATIMAT RUSSIA exhibition together with the DETAILS Interior Design School the first place was taken by the graduates of 2018, Anastasia Surtseva and Anna Zorina, who completely covered the given topic – Kitchen of a Designer. They created a holistic interior of a designer’s studio kitchen – in the literal and figurative sense – with a certain mood, not forgetting about functionality.
The prize is implementation of the concept at BATIMAT RUSSIA 2019 exhibition, March 12-15, the Crocus Expo. In addition, the stand project of the contest winners will be published in BATIMAT RUSSIA digest and posted on the exhibition website.
The contestants – students and graduates of the DETAILS Interior Design School were suggested to break stereotypes and develop an original concept of kitchen space, revealing the topic. The project was also supposed to involve products of partner companies: kitchen furniture, household appliances, ceramic tiles. According to Tatyana Rogova, director, co-founder and ideologist of the Details School, and Tatyana Onegina, head of the Complex Solutions section of BATIMAT RUSSIA international construction and interior exhibition, young designers – Anastasia Surtseva and Anna Zorina coped with the task perfectly.
The duet of designers was formed at the stage of graduation project preparation –they defended it together. During their studies and homework, the girls realized that the starting point of a design project, in their understanding, is the atmosphere, the feelings that a person experiences being inside the space. In addition, Anastasia and Anna like similar collection design items, color combinations, and stylistics.
The designer’s “kitchen” as professional inner workings was the basic idea of the stand. The goal was to immerse the viewer in creative thinking process and show what the project design is made of, therefore the space is conventionally divided into two parts: the creative right “hemisphere” and the well-ordered left. Designers use simple, non-trivial finishing materials in stand decoration to show that beautiful and creative is not necessarily expensive.
