March 14, 2019
10:00 - 18:00
Conference Hall C
Free admission
Organizer: BATIMAT RUSSIA International Construction and Interior Exhibition
Supported by: The Ministry of Construction of Russia
Subject: This year we will not only talk about current problems, new technologies and development prospects, we will focus on the generation of specific approaches and solutions that will determine the industry landscape in the coming years. Among the participants are DIY retail leaders and technology companies offering future technologies for our market.
10:00 – 11:00 Registration
11:00 – 13:00 Round table: DIY Retail 2019: Time for Action
- What are buyers voting for today? Analysis of key characteristics of demand for building materials.
- Omnichannel sales: a popular trend or objective reality?
- Why may DIY retail need new technologies? Do they show the new way to solve problems or are they just an unnecessary burden on a budget?
Speakers:
Boris Sidorov
Marketing Director, Kashirsky Dvor CJSC
Nikolay Kozak
Regional Director, Leroy Merlin
Alexey Fedorov
General Director, 220 Volt
Roman Nikonorov
The General Director of the trade network Brownie and ZAO UK Start
Oleg Klepikov
Partner of Psychea, Human Understanding Technologies
Armen Manukyan
Curator of the working group of the Expert Council on Digital Economy and Blockchain Technologies at the State Duma of the Russian Federation, Project Manager for the development of digital services at the Russian Export Center
Olga Krasnaya
Head of procurement "decor" STD "Petrovich".
13:00 – 14:00 Break
14:00 - 18:00 Workshop on New Technologies in DIY:
- Psychography of the DIY client as the basis for sales, marketing and communication strategies (Oleg Klepikov, Alexey Murazanov, partners of Psychea. Human Understanding Technologies);
- The Best E-commerce and Digital Marketing Practices: the limits of applicability in the field of DIY. Among the participants: Armen Manukyan – Project Manager for the development of digital services at the Russian Export Center, Andrey Alekseev – Head of Internet Marketing and Lydia Schelina – Head of Marketing Communications, ROCKWOOL Russia & CIS;
- The use of Augmented Reality (AR) Technologies in the building materials industry (Andrey Molchanov, Director for the Arround Platform Strategy).
We welcome representatives of manufacturers and suppliers of materials and products, as well as buyers. Do not miss the opportunity to get a lot of insights, as well as participate in the launch of industry transformation processes!
