Interior. Design. Construction
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Moscow, 2021
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Design and Fashion: Correlation of Interior Fashion and Fashion Industry

Дизайн и мода: взаимосвязь интерьерной моды и fashion-индустрии

As part of BATIMAT RUSSIA 2019 business program, the architect, interior designer and product designer Natasha Shevchenko will hold a workshop on the topic ‘Design and Fashion: Correlation of Interior Fashion and Fashion Industry’ on March 14 at 15.30. She will speak about the correlation of trends in fashion and interior design: how are capsule collections created, why and for which purpose the new trends arise in the modern, oversaturated world? A marketing element or a critical need?

Trends in the world of fashion and furniture design go parallel. Today, many fashion houses are expanding their activities, creating collections of furniture and decor. As a starting point, fashion designers often use works of architecture and remarkable interiors, and interior designers and decorators, in turn, often seek for inspiration in the world of fashion, because fashion and interior design are much closer than we used to think. But you should not blindly follow the current trends in decoration of your home, it will be more practical to make stylish accents with small accessories.

‘Designing interior items is my special love. I lay out the images, the ideas that arise in my head, on paper, and then it happens, as if ‘the magical transformation’ into entire collections of real objects,’ the designer says.

During the period from 1998 to 2018, Natasha implemented more than 100 interiors and architectural objects. In 2017, she created her own collection of furniture in the Russian style, now she works together with Italian factories such as FratelliRadice, l’AnticaDeruta, Artceram, etc.

For the first time at BATIMAT RUSSIA 2019 from March 12 to March 15, within the Integrated Solutions section (Stand 7-407), Natasha Shevchenko will present the Flying Fish collection including interior objects made of ceramics, which were produced by her design at l'Antica Deruta factory (Italy), www.anticaderuta.com, and a collection of sanitary ware of the same name produced together with the Artceram factory (Italy), www.artceram.it