The BATIMAT RUSSIA 2018 exhibition showed great interest in LB CERAMICS products both from professional community – distributors, designers and suppliers of raw materials – and from potential customers, who visit the exhibition to discover the most fashionable items and trends in ceramic tiles and porcelain stoneware.
LASSELSBERGER company presented ready-made interior solutions at the exhibition area showing how products fit in the modern space of bathroom, kitchen, living room and other areas. The novelties included collections previously presented to partners (Airish, Dune, Campanilla, Consel, Maghrib, French Wood, Cement Style) and series developed in March–April of 2018 (Parisian, Boxes, Alberwood, St. Paul, Bokeria).
It was also impossible to forget the updated LB CERAMICS logo. Changes in corporate style are due to dynamic development of the company and its desire to get closer to its customers. The main goal is to make the brand modern and easily recognizable, while retaining the Austrian roots and twelve-year period of operation in Russia.
“Our company is part of a large and successful LASSELSBERGER Group”, explained Vitaly Malenko, Marketing Director. “Today LASSELSBERGER is on the rise. This Austrian company is one of the leaders of the European market of building materials: ceramics, mineral raw materials, concrete and dry construction mixtures. Together we deliver advantages of LB CERAMICS brand to the Russian customer. Buying our products, the customer chooses not only an interesting design and high-quality tiles. It is important for us that the buyer develops loyalty to our brand. We believe that uniform communication in terms of standards, form and ideology will allow us to present our message to customers and partners, realize potential of the brand and ensure success in ceramic market.”
