An interview with Lilia Rusanova, CEO, SOLO LLC.
BATIMAT RUSSIA: Fashion trends change each year, new collections are issued, and wallpaper design changes. What new products can you offer?
Lilia Rusanova: This year we presented a number of brand collections by Roberto Cavalli, Valentin Yudashkin, and Wiganford. In catalog number 6 by Roberto Cavalli we present the new trend of Roberto Cavalli Home. The wallpaper is designed using technical facilities, exclusive technologies, and old handicraft methods. Bright and precious colors are created with water-based pigments obtained from natural pearls — light is reflected with nacreous effect. The final protective manual wax coating with the use of beeswax makes the wallpaper unchanged in colors and effects for an extended period of time. The collection is emotional and expressive: animalistic printing, classical and elegant design make the wallpaper with a monogram of acclaimed designer a splendid interior adornment. The collection fully reflects Roberto Cavalli home style.
Valentin Yudashkin Limited Edition collection is inspired with splendid embroidery and signed by Valentin Yudashkin. The design is created with pinpoint accuracy: flowers are looking as if they are hand-stitched — like on the dress that was the designer’s inspiration. Pearls and gems are also present on monochrome companion — marble with golden filigree reminding of splendid tissues by maestro. And finally, you will see two best-selling items from previous collections with new colors added.
Together with Wiganford brand we presented the new stylish Melange collection combining classical style and modern design solutions. Play of texture and blend of styles shape the collection concept. It combines features of different schools of interior design: elements of neo-classics, art deco and loft style. The elegant embroidery in different colors with glitter forms color-blend yarn making up classic ornaments. The new Melange wallpaper collection shows new approach to decor.
BATIMAT RUSSIA: How do you manage to create wallpaper collections combining traditional approach with modern decor and innovative facilities?
Lilia Rusanova: We are working for those who dictate fashion. Our products combine luxury and simplicity, opposite features are well-balanced together. The traditional ornaments of classical wallpaper: damask, cipher, stripes, flowers — cotton with other interior design trends (for instance, with exquisite embroidery). We use only water-based paints produced with the use of natural pigments. We also use the raclato technology in wallpaper embossing. The latest technologies (including laser) are used together with manual intricate working out of every detail of design. The base is natural high-density cellulose. The combination of high-quality materials and the latest technologies together with handicraft create specific tactile and visual sensation.
BATIMAT RUSSIA: What is your competitive edge as author and distributor of brand wallpaper?
Lilia Rusanova: SOLO is a team of professionals who share a common purpose and favourite occupation. Many corporate employees were pioneers of wallpaper business in Russia and continue to shape this market today presenting products by remarkable European brands. Our company acquainted Russian customers with such brands as Roberto Cavalli, Valentin Yudashkin, Emiliana Parati, Decori Decori, Wiganford, For Wall. We are working for those who dictate fashion. For our clients SOLO is a supplier of brand wallpaper for unconventional interior design of any style. For leading European designers SOLO is an exclusive distributor to Russia: we sell only unique collections that are not offered by anyone else.
What do we expect from BATIMAT RUSSIA 2019? Any exhibition offers a unique opportunity to gather partners in one place, hold important talks, discover new trends in Russia and worldwide, and to present the new exclusive collections. We hope that BATIMAT RUSSIA 2019 will be equal to our expectations.