At the BATIMAT RUSSIA 2020 exhibition, within the HoReCa Design Area, an unusual lunch lounge, based on the ideology of the VKHUTEMAS, will be presented at the stand of the HSE School of Interior Design. By the way, in 2020 VKHUTEMAS will turn 100 years old. This is one of the most significant art schools in world history, that was the center of a new philosophy of education, plastic and design ideas. The stand concept was developed by the teacher of the Interior Design annual course, designer Anna Dobrokovskaya, together with the graduate of the HSE School of Interior Design, Ekaterina Okhvatova.
The curator of the HSE School of Interior Design is Stepan Bugaev, founder of the Flatplan service and Tochka Design studio. The studio has been creating residential, commercial and public interiors for over 11 years, and also is engaged in architectural design. More than 1,000 projects have been completed and more than 300,000 square meters have been designed. Among the customers: developers from the top 20 of Russia, as well as large domestic and foreign companies.
The art of the VKHUTEMAS period is still a powerful impulse for the creative expression of designers. As vivid works that reveal the ideology of this period, the compositions of the Soviet architect and artist El Lissitzky can be distinguished.
With the idea of interpreting art of 1920–1930s, the concept of the stand combines the functional component and cultural heritage: hotel guests spend time in the lunch lounge, and the volumetric spatial installation serves as an appeal to the Proun of El Lissitzky*.
The central area of the booth is the main venue for guests. Two modular sofas and coffee tables are made of simple geometric shapes, which does not distract from the main idea and echoes the concept as a whole. The sides are occupied with small groups of upholstered furniture where you can hold a face-to-face meeting or transform them and move closer to the sofa.
Accurate space zoning facilitates navigation. Glass partitions divide the space, providing circular movement along the stand.
The glass of the partitions is not a visual barrier, and the installation is perceived from any point of the stand, and from the side of the aisle you can see the effect of light and shade. The black and white zoning of the stand adds precise focus to the central composition of the lunch lounge area, where the installation inspired by Proun ideology is located, which is not only a place of attraction for guests, but also a light composition.
In addition to the built-in lights above the geometric center of the space, the focal point is also set by a spotlight located on the edge of the stand. The light and shade on the wall from the three-dimensional composition add a dramatic effect.
On the sides of the stand there are built-in vertical luminaires in the pilaster side serving as optional sources of lighting.
VKHUTEMAS (Higher Art and Technical Studios) is a Moscow educational institution created in 1920 by combining the First and Second State Free Art Studios (previously formed on the basis of the Stroganov Art and Industrial School and the Moscow School of Painting, Sculpture and Architecture).
The teaching program was based on 4 disciplines – spatial, volumetric, graphic and color. The training was organized on the principle of space exploration by various types of art: each discipline was taught as variations 1) on the plane, 2) in volume and 3) in real space.
At various times K.S. Melnikov, I.V. Zholtovsky, L.A. Vesnin, A.M. Rodchenko, D.N. Kandinsky, L.M. Lissitzky and many other prominent artists gave lessons at the VKHUTEMAS, and their leadership brought fame to the institution.
* Proun (project for the affirmation of the new) is a visual concept of the exit from plane suprematism into architecture, created by El Lissitzky.
See you at BATIMAT RUSSIA 2020 from March 3 to 6 at the Crocus Expo IEC in Pavilion 2, Hall 8, Stand 8-227.