On March 13, 2019 at the BATIMAT RUSSIA international construction and interior exhibition, the famous Russian designer Irina Dymova gave a lecture. She spoke about the role of floor coverings in modern interior, how she manages to achieve the incredible expressiveness of each object and preserve harmony of the interior as a whole. The event was organized by Tarkett, the world leader in floor coverings production for residential and public premises, offering quality and safe solutions for more than 130 years, caring for the improvement of the lives of its customers. For the first time, Tarkett presented digital printing of any pattern on the floorboard, as well as the modularity of laminate flooring, allowing to combine different colors, sizes and designs within one room.
The combination of the incompatible is one of Irina Dymova’s principles, that’s why she easily manages to create exclusive projects. The designer applies bold decorating techniques: combines styles and trends, textures, palettes and ornaments. This, according to Irina herself, not only sets a special mood for the interior, but also is a fascinating process. Contrasting and sometimes paradoxical solutions and masterly placed color accents result in a harmonious creative cocktail.
As one of the main components of a project the decorator highlights the correctly selected floor coverings. At the lecture, Irina Dymova spoke about how to expand the angle of view on individual floor design and which materials can help with this.
“Floor coverings make 50% of the interior, which means that you need to pay special attention to flooring, because the mood of people most of the time depends on their choice. I prefer “brutal floors” in my projects – wide, massive, natural wood. To achieve harmony, I like to combine the active floor with minimalism (and vice versa). Everything right for me is wrong. In any case, this choice should be handled by a specialist who has the necessary knowledge. He has an idea about finishing materials, he understands the concept, which determines the selection of colors and textures. Simple mechanical mixing of these factors won’t make an individual interior,” Irina Dymova says.
The Tarkett stand is designed in accordance with the Design Your Life concept, which embodies personalization in the floor design. The Tarkett floor coverings presented at the exhibition make any ideas possible to realize. The application of digital printing on floorboard and the combination of different formats and colors in the laminate allow you to turn your dream design into reality.
The Art Vinyl creative solutions provide an original floor design, involving various layouts, combining materials of wood, stone and textiles in one project. With the commercial PVC coatings and special carpet tiles, personalization in floor design can be achieved in public spaces as well (kindergartens, hotels, hospitals). All Tarkett coverings are certified and have the Vitality Leaf ecolabel.
“I fill my projects with drive, unpredictability and style, so I am interested in all unusual solutions. Multi-colored does not always mean original, but Tarkett has found a solution in a variety of color palettes and materials that have a wide area for use,” Irina Dymova adds.
Irina Dymova is among the top fashionable and reputable decorators of Moscow, designer of private and public interiors, many design awards winner, a teacher at the Details Design School.
For the third time, BATIMAT RUSSIA exhibition brings together leading Western and Russian members of the international architectural community, who presented thematic interior concepts on personal stands within the Integrated Solutions exposition. Tarkett, being a regular partner of the exhibition, presented its products to designers Karina Avetisyan, Alexander Radoske, Elena Teplitskaya, Marina and Anton Fruktov, Svetlana Shervarli and the PRODUCT DESIGN stand.
