#IWANT (#ХОЧУ) – this was the name of the most conceptual stand on BATIMAT RUSSIA 2019 in the Integrated Solutions section. Olga Podolskaya, a talented product and interior designer, designed an ideal kitchen, with working drawings as if pasted on the surfaces, showing where to place sockets, cooker hood, and even glasses. The main message of the stand is that before you say “I want” you need to think carefully about your desires and calculate the budget.
“Red is the color of passion and desire. The desire of everything – here and now. The stand concept reflects our essence today. We want more and more, and it is important to ‘pack’ everything correctly in our interiors. E. Neufert’s book ‘Building Design’ has long come to the aid of designers and architects. The book was written in 1936, but it still is like the Bible for architects and students of building universities,” says the stand designer, Olga Podolskaya. “Today’s market offers a wide range of products, and the designer’s task is to plan the space thoroughly, while creating a stylish project. The functionality of furniture and appliances should use all the useful space, especially when it is small. You can have a look how a dozen square meters of kitchen and bathroom may be designed. ‘Man is the measure of all things’ – this is the main philosophical idea of the book, and we transferred this idea to our concept.”
Stand partners:
Graphic design – Kontura design and print bureau, www.kontura.ru
Elements Lamp, designer Olga Podolskaya – Selene Illuminazione factory (Italy), www.seleneilluminazione.it
Technical and decorative light – Bright Buro, www.bright-buro.ru
Wall decor – English paint Mylands, Background company, www.salon-oboev.ru
Schneider Electric equipment, Sedna collection, www.se.com