For the fifth time in a row, Keramin participated in the BATIMAT RUSSIA exhibition at the beginning of the construction season, presenting new collections of ceramic tiles, porcelain stoneware and sanitary ceramics. This year, the large conceptual space occupied 300 sqm – flooded with light, featuring original exterior and unusual porcelain stoneware facades, creating scale and 3D effect.
The main idea of the stand was to create an interior presentation of new ceramic tiles and porcelain tiles on a large open area, highlighting them with unusual designer accents in furniture and decor. At the same time, the task was not to overload the space and leave the exhibits slightly incomplete, so that visitors could ‘overinterpret’ the interior, and present premiere collections of the season 2019 in different variations and styles.
The stand area was divided into 2 functional sections: the presentation area with allocated space for demonstration of new sanitary ware collections, and the negotiation area, located in an isolated part of the stand.
Laconic design, uniform stylistics of interiors and exteriors, freedom of space and correct functional zoning – these principles formed the basis of the new concept of the Keramin stand.
“We always enjoy the BATIMAT RUSSIA exhibition. Many companies have approached the stand construction outside the box – expressive presentation, a lot of light, original design. We are trying to move in the same direction”, Igor Mashkovsky, Head of Marketing Research and Communications, Keramin (Minsk)