Leading Belarusian manufacturer of ceramic tiles, porcelain stoneware and sanitary ceramics – Keramin сompany presented design solutions with new collections on two floors of the exhibition stand at BATIMAT RUSSIA 2018. A special emphasis was made on development of “single-piece” formats – 20x20 cm and 10x30 cm, as well as on creation of complex structured surfaces that give the tiles naturalism and expressiveness.
“As a rule, we try not to make just flat surfaces – we complement the collections with structured tiles having high decorative value. The European trend assumes a minimum of bright and pretentious solutions, while the decorative effect is created by means of structure. In this case, we tried to consider these two principles. For example, the Dune collection includes bright colors – blue and coral. But the decorative effect was created not only by patchwork, but also by structured tiles – a structure in the form of a wave”, says Igor Mashkovsky, head of the marketing communications department.
Ceramic 3D, the software developer and a partner of Keramin company, complemented the exposition of the factory with a functional activation zone. All visitors could literally plunge into the interiors with new collections using virtual reality technology.