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Interior. Design. Construction
Innovative interior exhibition format
Moscow, 2021
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GENERAL PARTNER

KERAMA MARAZZI

The premiere on BATIMAT - the section "Integrated Solutions"

For the first time the Construction and Interior Exhibition’s new Integrated Solutions section will host many design and home decoration solutions from the leading Russian designers and architects. The project participants were offered the Hotel & Apartments topic and various categories of hotels, from luxury apartments to hostels for youth, and possible options for hotel zones – lobby/reception, living room, study, bedroom, bathroom, winter garden.

International experience and trends show that interiors developed by renowned designers for HoReCa boost commercial attractiveness of a facility. Such hotels and restaurants themselves become sightseeing attractions. Unconventional, conceptual approach to décor of various areas in a hotel creates its own style and atmosphere.

Creative design with the signature of the author, whose name is often a globally recognised brand, is always unique, exclusive and draws attention from both guests and media.

The Integrated Solutions exposition included the following booths: Design Hotel Lobby by Anna Erman, Honeymoon Room by Diana Balashova, the Owl Nest Dressing Room and the Chronograph Salon by Elena Teplitskaya, the Transformer Room for youth by Elena Shin, the Lounge Den by Natalia Mikheeva, the Hedonist Traveler's Bedroom in the boutique hotel by Anna Muravina, the Men Only bathroom concept by Ivan Kachalov and Igor Metelkin, the MIA ITALIA Bathroom by Dima Loginoff, the Winter Garden 'French Yard' by Irina Chun. The designed interiors were ironic, bold and bright in design… Fare-the-well, even the exterior in the interior.

The exposition will feature new designers’ developments for manufacturers and suppliers of completion materials and items. These collections have been specifically developed for premiere at the BATIMAT RUSSIA 2017 Exhibition. A debut of Dima Loginoff’s collection designed for the Italian factory MIA ITALIA occurred in the Integrated Solutions section, as well as a press conference, where the designer told us about the concept and algorithm of creating the new collections.

The company participants who completed the designers’ thematic booths: DURAVIT, HANSGROHE, MIA ITALIA, CISAL, ART CERAM, HUBER, SKOL, MANDERS, ARTFN, WRS, GRANDEKOR, GRANITOGRES, LUCIDO, TARKETT, LAMINAMM RUS, SOHO FOREST, ALEF ELECTRO, LOFFILAB, 8 STARS FACTORY, TRANSMEB.RU, and many more.

There were non-stop photo and video shootings, as well as interviews and negotiations with the exhibitors at the designers' booths. The media attention and exclusive interviews with the designers on TV channels are a quality indicator of the presented projects. The leading interior publishers, TV and Internet channels' representatives noted the importance and necessity of the development of the BATIMAT RUSSIA Construction and Interior Exhibition in this direction, “We were pleasantly surprised by the level of the exhibition and the number of participants, the leading designers of Russia” (ELLE decoration).

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